Russ Sorrells is a husband, father, entrepreneur, certified high performance coach, and capital sales expert. 

His focus is on helping capital equipment business leaders achieve Resonance in their businesses. This is harmony between customers & suppliers. When businesses resonate with their network they thrive. We are in the service business and service is not a commodity. The products we sell might have some unique qualities but the companies that back the products up with their service are what customers are ultimately buying. We should all believe that nothing happens until it is sold.  To think otherwise is naïve.  If you want to Grow Your Capital Equipment Business and build a truly professional Rep Agency to serve principals and customers, contact Russ.  If you want to make excuses don’t contact Russ. 

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