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Join my FREE, PRIVATE AND EXCLUSIVE PODCAST SERIES, “The 3 Keys to Building a High Performing Custom Equipment Company”.
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If you landed on this page, you must be ready to take your company to the next level!
Right now is the time to be in the custom automation & test business. The next decade in manufacturing will be transformational as labor shortages continue and automation is a must for survival.
- Most custom equipment companies scrape by with low profits due to poor project management.
- Most custom equipment companies take any project resulting in risk & low profits.
- Most custom equipment companies work with any customer leading to risk & low profits.
- Most custom equipment companies have no intentional & disciplined sales process leading to feast or famine.
- Most custom equipment companies are held hostage by a sales rockstar or two resulting in a “me” instead of “we” culture.
- Most custom equipment companies struggle with a lack of talent.
- Many custom equipment company leaders are prideful and are unwilling to identify & implement a better way.
You ARE not like the most or the many. But you aren’t sure how to take things to the next level. Start here and let’s Turn Pro together! Here is what we will build instead…
- Category of One Profitability through differentiation & focus.
- Building ideal equipment with the ideal customers.
- Build a 12-24 month projects backlog.
- Build a sales team that is truly elite.
- Create a culture that has talent lined up awaiting an opportunity to join.
- Build a business obsessed with learning & growing. Everyone believes there is another level.
Russ Sorrells - Entrepreneur, Professional Sales Leader & Trainer, Certified Pinnacle Guide, Business Operating Systems Implementer.
Russ knows how to win in custom equipment and business. He has invested 25 years in the custom equipment space. He helped two companies grow to over $100M in sales. He has also built bought and sold six businesses in his career. Along the way he has been involved in over 500 capital projects totaling $250M in revenue. Obsessed with systems and learning, Russ knows what works and doesn’t work in growing & scaling a custom equipment company. He has a toolkit and system specifically developed to help custom equipment prioritize objectives, develop a strategic plan, and build a best-in-class sales team. He helps leadership teams make the plans and then holds them accountable to following through.
